Sanofi-Aventis: RETHINK INSULIN

Insulin is a proven therapeutic option that effectively lowers blood sugar in appropriate patients with diabetes as part of an overall diabetes treatment plan (which may include diet, exercise, and other diabetes medications.) In fact, according to the American Diabetes Association (ADA), insulin is the most effective way to lower blood sugar. However, starting insulin is often delayed by physicians, and feared by patients.

The “Rethink Insulin” Campaign puts insulin in an appropriate context and addresses common physician barriers to use (patient resistance and fear of needles; too much work and worry; insulin is a treatment of last resort for patients who have “failed”).