The U.S. Food and Drug Administration (FDA) released their draft guidance today for certain mobile applications specific to medicine or healthcare that are designed for use on smartphones and other mobile computing devices. This approach clearly outlines and focuses only on a select group of “medical” applications and will not regulate the sale or general consumer use of smartphones or tablets.¹

Euro RSCG Life: 5 Behavioral Insights To Act On In 2011

Larry Mickelberg, Chief Digital Officer of Euro RSCG Life Worldwide, highlights 5 behavioral trends in healthcare and how their actions may help shape our strategies to better align patients with their needs along their journey through the the social ecosystem of better health & wellness.

Worthwhile offering beyond beauty

Advertising is largely focused on creative representation wrapped in motivating and believable brand messaging- that's half the game.