What Sets Life Apart - Euro RSCG Life LM&P

10:09 AM Jul 18th from

Feel like you're always racing to finish something?

On July 9th, LM&P was racing for a cause.

On that bright Saturday morning, no less than a dozen LM&Pers joined together to run in the Boomer Esaison Foundation (BEF) 10K race in Central Park to support research for a cure of Cystic Fibrosis (CF).

Creativity in the gift of giving

8:16 AM Jun 14th from

215,000 people under 20 years old have diabetes.
15,600 young people are diagnosed with type 1 each year.
That's 43 kids a day.

Profiles in Courage

7:34 AM Jan 4th from

As we enter a new year, 2011, filled with new choices and new opportunities for our clients and their brands, I wanted to share a thought under the banner, Profiles in Courage.

What’s in a name?

12:30 PM Nov 2nd from

I spend a lot of time spelling. Yes, spelling. In many of my first time phone conversations, I find myself spelling not only my last name (that’s P-A-R-A-G-A-M-I-A-N), but also the name of our agency, Euro RSCG Life LM&P. Lots of letters; lots of spelling. And that’s OK. There is a lot of history and heritage in all our family and company names, and it’s worth slowing down and making sure it is heard and understood.

What I also have to do many times is explain WHAT we are.

Marketing Accountability: A New Take on the Culture Club

6:55 AM Sep 27th from David Paragamian

Last week I had the opportunity to speak to the Consumer Healthcare Products Association annual marketing conference, a talented group of over-the-counter pharma industry marketers, some of whom, are, in fact, clients of our agency.

Leading the Team…Lessons Learned from Valley Forge, or How do we Get the Best out of our People on Behalf of our Clients?

6:25 AM Sep 7th from

Let me begin by sharing a story.

So, What’s New?

8:40 AM Jul 16th from

“So, what’s new?” Many a conversation has been started with those three simple words. I remember years ago when I started my career in pharma as a rep, I had more than one doc in my territory who would greet me with those words.

The answer for us at Euro RSCG Life LM&P today is…a lot.

Client Satisfaction Today, or The Parable of The Red Dress

8:41 AM Jun 25th from Dave Paragamian

There's an old axiom, "the customer is always right." You've all seen it displayed. In auto body shops above the cash register; in a diner above the counter. I must admit I heard it for the first time many, many years ago working a summer job at a major retail department store. This axiom has been around a long time, and mostly for good reason. In fact, it has spawned many off-springs; things like "the customer is not an interruption in our business, but rather the customer is our reason for being here."

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