Euro RSCG Life LM&P

There’s no question, the pharmaceutical market is changing, and changing fast. With shifting physician and consumer attitudes, tighter FDA regulations, and health care reform, the environment demands that we think creatively and strategically.

On the ground level, sales reps face new pressures. They don’t have the same access to doctors—and doctors don’t respond to promotional materials the same way.

So our work needs to do more. We can’t just depend on ads with good art and copy. We need to create from a strategic perspective, and have a tactical plan to match. We need to think about how to target audiences and reach people—how to communicate a bigger idea and take a concept across multiple media.

At LM&P, we’re set up to leverage our talents for maximum creativity. We’re an entrepreneurial, collaborative environment. Creative people work with the client. Account people jump into creative brainstorming. Our strategists and brand planners work across the disciplines to infuse the work with creative approaches to the market.

In this environment, creativity spreads. A clever turn of phrase catches hold and becomes a brilliant concept. A comment about strategy grows into a creative business idea. A tactic becomes a viral market campaign.

We believe great business strategies and creative thought are intertwined. That’s why, at LM&P, creativity infuses everything we do.