What Sets Life Apart › Euro RSCG Life Catapult

Euro RSCG Life Catapult

Darren Taylor
Darren Taylor
Creative Director, Digital

Darren joined Catapult as our Digital Creative Director.

He holds a BS in visual communications design from Purdue University.

Darren began his professional career as a graphic and Web designer at Kingswood Advertising/Backe Communications, working on a variety of accounts, including Novartis. He ultimately became creative director at Marcolina Design, where he was involved in extensive project management and team coordination, in addition to developing motion titles, motivational short videos, and uplifting soundtracks for trade shows.

He spent the past 5 years on the commercial pharmaceutical side as an Account and Design Manager at GlaxoSmithKline, and lastly as the Creative Director/Web Manager at Bristol-Myers Squibb. At BMS, he managed an on-site team of designers, developers, and project managers and routinely interfaced with staff copywriters and account executives to develop, and ultimately execute, creative concepts.

Some of the clients he has worked with include Pfizer, AstraZeneca, FedEx, Choice Hotels, Honeywell, McKesson Health Solutions, RICOH, AT&T, National Geographic, BMW, Reader’s Digest, The X-Prize, and Swatch.

Services

Today, traditional advertising alone isn’t enough to make an impact on your customer. Today, you need a digitally centered communications company that can present highly focused messaging that will impact customers who are faced with increasing amounts of information and little time to sort out what’s useful to them.

Euro RSCG Life Catapult is uniquely positioned to accept this challenge. From brand strategy to promotional advertising to medical meetings and everything in between, Euro RSCG Life Catapult is the first communications company to bring a wealth of unified best-in-class Practices all under one roof. Established in 2008, with more than 100 employees, we are a communications company that can help your brand succeed at every stage of its life cycle.

Our digitally centered Practices—Creative Strategic/Professional Advertising, Science Visualization, Medical Education/KTL Management, Managed Markets, Digital/Consumer, and Euro RSCG Life Energy Events & Compliance—are the reasons why. What does this all mean for you? In a word: “unification.” Or, in other words, 6 best-in-class Practices all working together to deliver a single brand strategy from prelaunch to launch to maturity.

You could say that our combination of insights+strategy+creation+execution across channels is the true agency model for the 21st century. It all adds up to an integrated and high-impact approach to the medical communications continuum. It also simplifies and focuses brand-building strategies and execution for our clients.

Of course, it takes more than a wealth of unified Practices to make your brand a big success. It takes a wealth of talent, too. That’s why, at Catapult, we have gathered some of the best and brightest people from all over the Euro RSCG Life Network. Each and every one of them can offer you the kind of thinking that only comes from marketers “in the know,” with experience in just about every key drug category.

 

Jeff Hoffman
President
Euro RSCG Life Worldwide
Euro RSCG Life Catapult
Tel. +1 609-945-9490
Jeff.Hoffman@eurorscg.com

Video

Blog

"C" How the Industry Is Shifting
11:40 AM May 17th from Darren Taylor

One of our fearless leaders Donna Murphy got down to the difficult task of enlightening us on the changing and challenging dynamics of the pharmaceutical industry and what the ramifications of these changes are. The objectives for doing so were twofold:

Continue Reading >